How did Redline come about?

I started out writing some motoring content for a local ‘around town’ publication as a bit of a hobby. After some time, I started delving in to the specifics of the business model and realised that publishing my own motoring magazine was well within my capabilities. I was between jobs at the time and I quickly decided that working for myself was a far better option than returning to the workplace. So, I founded Redline and since then I’ve not looked back.

I’ve always had a burning passion for cars and motorsport, but it’s my creative nature and business acumen that has helped grow Redline in to the publication it is today. I was always artistic at school, but in adulthood I worked in professions which taught me how to sell, market products, build client relationships, and manage teams of people. Without realising it, I had all the tools required to start my own business, and as they say, the rest is history.

What cars are you in to?

Whatever I’m in the mood for is the short answer, but I couldn’t single out any particular type of car because there’s so many I love. One day I could be hankering for a B-road blast in a hot hatch, the next day I might just want to float about in the supreme comfort of a luxury vehicle. What I will say though, is that some of the very best cars I’ve driven are ones where the manufacturer has taken a single minded approach to what it should do. A Caterham, for example, is meant to be a back-to-basics performance car which requires some talent to get the most from. They’re outrageous fun. On the other end of the scale, a Rolls Royce Phantom is designed to be the quintessential luxury vehicle, and that’s precisely what they produce at Goodwood. Two very different types of car, but both of them are utterly uncompromised in the pursuit of motoring perfection. That gets me going.

Who are you working with at the moment?

We work with some fabulous people and businesses, some of whom have been with us since the early days. Not only do we work with the world’s most prominent car manufacturers, but reputable motoring and lifestyle businesses that offer the best products and services currently available.

For the past couple of years, we’ve been collaborating with Intelligent Money and the racing series they title sponsor, the British GT Championship, which has helped us bring some of the best racing content to our audience.

More recently, however, we’ve been working with classic car specialists Hilton & Moss on unique classic car features for our readers. At the start of 2023, we also started working with The Car Crowd who are company that specialise in motoring investments and fractional share ownership of iconic cars. They’ve already lent us a Porsche 911 (996.1) GT3 for review and we’ll be doing more with them in the coming months.

Our content creation team is made up of some the best talent in the business, including prominent TV presenter and professional driver Sid North. We’ve also recently welcomed world-renowned motoring journalist and racing driver of over 30 years, Steve Sutcliffe to the Redline team. Moving forward, he’ll be contributing content to our print magazine which is really exciting given the quality of his work, the vast experience he possesses and his standing within the automotive community.

Where can Redline be found?

Firstly, you’re in the right place. If you want a print subscription or magazine then just head over to the Magazines page on this website and you can buy copies of Redline there. But our website isn’t the only place you’ll find our print magazines. We also stock a large number of WH Smith High Street & Travel stores across the UK, as well as McColl’s and some independent Newsagents.

Moving from print to digital and you’ll find us on YouTube where we upload long form content on a near weekly basis and shorts almost every day. We’re also on Instagram (@redlinemagazine) and we even have a fully interactive mobile phone app which is available to download on the Apple & Google app Stores.

Tell us about your plans for the future of Redline.

Redline isn’t just a print and digital motoring magazine, but a multi-platform media outlet. On the face of it we seem like a traditional mag because we champion our print copies and focus our content around good old internal combustion, but dig deeper and you realise we’re so much more than that. I don’t just want us to publish a physical product for enthusiasts. I want to future proof car culture in a way that is modern, sustainable, inclusive and connected, while retaining the type of content that makes real car enthusiasts tick.